Build your dream company 10X faster:

Copy & paste our $20MM Roofing SOP

Class Details:

  • Oct 16-18, 2024

  • Location: Fort Lauderdale, FL.




Build your dream company 10X faster: copy our $20MM Roofing SOP

This class is available in English and Spanish

Proof that it works...

Proof that it works...

Testimonial by Bright Side Roofing

Testimonial by Royal Roofing & Construction of Texas

What is the 411 Roofing Systems class?

It is a 3-day SOP Training Class that goes into detail on implementing the processes outlined in the manual.

You’ll be alongside other roofing owners with the same goals of perfecting their systems.

We will have dedicated QA sessions to work through your processes headaches.

  • Includes Roofing Process Manual (Full SOP)

  • Great for Owners and Operations Managers

We've developed the strongest Roofing SOP on the market

Elizabeth Calzadilla, the founder and CEO of Business 411, has spent years consulting 1-on-1 with roofing companies from $1-20 mil + a year.

After consulting with over 500 roofing companies, she has created a done-for-you system that boosts sales, organization & efficiency to achieve company growth with ease.

Use our system to set your dream company in motion.

We consulted with hundreds of Roofing Companies to create this all-in-one

Successful Operating Process.

Business Procedure

Mapping out the full customer and roofing project journey. Includes the process for both Insurance and Retail projects.

  • Lead intake, Scheduling, Consulting

  • Claims, Inspections, Estimating, Closing

  • Production Process

  • Collection & Referrals

What is included

  • Roofing Process Manual — 1 Printed Copy per attendee;

  • Branded Roofing Process Manual — Digital Copy;

  • Branded Market Research Report — 1 Printed Copy;

  • 3-Day Workshop in Fort Lauderdale, Florida;

  • Networking Happy Hour: Night 1.

A Report on YOUR Roofing Market

The "411 Roofing Systems" class delivers much more than a workshop that maps out your entire customer and roofing project journey.

We're also handing you the keys to your LOCAL market: a branded, printed document with in-depth research on YOUR roofing market.

We'll gear you up to crush the competition and get on the fast track to building your dream business.


Address: Atrium West Office Building

7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351


10:00 am - 5:00 pm

  • Welcome: Introduction and class overview;

  • Our why: Business 411 & Elizabeth Calzadilla;

  • Your why: Company vision & mission

  • Your customers: Market research

  • Company structure: Building your dream company

  • Marketing leadership: Roofing marketing strategies

  • Open Q&A.


10:00 am - 5:00 pm

  • Sales process: Lead intake, customer service, and sales strategies;

  • Perfecting your sales pitch;

  • Crafting your sales presentation;

  • Open Q&A;

  • Happy hour 7-10 PM.


10:00 am - 5:00 pm

  • Production process: Pre-production, build day, and post-production;

  • Customer retention process;

  • Insurance process;

  • Implementation: get your team on board;

  • Open Q&A.

Don't just take our word for it

See what other roofing companies are saying about us

Can't attend in person?

Get virtual tickets to livestream this class.

¿Hablas Español?

This workshop is also available in Spanish!

Got any questions?

Use the calendar below to book a call with us

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411

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