Exclusive 3-day class for roofing company owners

Class details:

Join us to lay a robust foundation for building your commercial roofing local network, emphasizing high intent, value, and purpose. We will equip you with the tools and strategies to establish and grow your dream roofing company.

  • November 6-8, 2024

  • Location: Fort Lauderdale, FL

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Exclusive 3-day class for roofing company owners

Scale your commercial roofing business

The 411 Commercial Systems is a 3-day Commercial Roofing class that includes the standard operating procedures necessary to scale your commercial roofing sales.

It's an A-to-Z process on each step to succeed in this industry, from lead intake to client retention.

The Ultimate Commercial Roofing Training Manual

Crafted by Jason Burg and Elizabeth Calzadilla, this manual brings over 30 years of combined experience and expertise.

It’s a comprehensive roadmap designed to position you for local market dominance, covering everything from client types to project closures.

Low bids don't define success, and the lack of funds isn't a barrier. Learn to create a winning strategy in the lucrative world of commercial roofing.

What is in the manual?

  • Introduction to commercial roofing;

  • Understanding the types of clients you will be working with and building your B2B client portfolio;

  • Building your structure and hierarchy;

  • Commercial roofing stages, workflows, lead process, bid process, and construction process;

  • Closing out commercial projects;

  • Retain your commercial clientele and build long-term relationships.

"Commercial roofing business owners scale by educating property management companies on cost effective building solutions."


Jason Burg

Jason, a seasoned professional with a background as a complete general contractor and building envelope specialist, has been a revolutionary leader in the commercial restoration space.

His extensive network and dedication to advancing industry practices make him an invaluable resource for the next generation of roofing professionals.

Elizabeth Calzadilla

In collaboration with Jason, Elizabeth Calzadilla, a dynamic entrepreneur and roofing company business consultant, brings innovation, education, and a commitment to service through her work with Business 411.

Together, they aim to empower and guide entrepreneurs in roofing, sharing their collective knowledge and business acumen.



10:00 am - 5:30 pm

  • Introduction to our team, Jason & Liz;

  • Consulting for industry titans;

  • Billion-dollar portfolio: Jason's commercial success story

  • 411 Commercial Systems: strategy, vision, mission, and market positioning;

  • Commercial roofing success: business models, company leadership, execution team, expansion model, "one team + one message;"

  • Open Q&A.


10:00 am - 10:00 pm

  • Commercial client types 101;

  • Investors and groups;

  • Property management groups;

  • HOAs;

  • Third-party administrators;

  • Managed repair programs;

  • Direct repair programs;

  • Real estate investment trusts;

  • Private equity;

  • Fortune 500;

  • Hotel flags;

  • Commercial roofing sales: marketing, leadership, and structure;

  • Open Q&A;

  • Happy hour 7-10 PM.


10:00 am - 6:00 pm

  • Commercial roofing process overview;

  • Commercial lead process;

  • Bid process;

  • Approval process;

  • Pre-construction process;

  • Construction process;

  • Close out process;

  • Completion process;

  • Retention process;

  • Implementation;

  • Open Q&A.

What is included?

  • Commercial Roofing Manual — 1 printed copy per attendee;

  • Branded Commercial Roofing Manual — digital copy;

  • 3-day workshop in Fort Lauderdale, Florida;

  • Networking Happy Hour.

Don't just take our word for it

See what other roofing companies are saying about us

Got any questions?

Use the calendar below to book a call with us

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411

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