Are you tired of losing potential clients because they don't understand the importance of a good roof?

Homeowners who are more educated on the value and necessity of a strong roof are more likely to buy.

Use the Residential Roofing Guide for Homeowners in your consultation and sales process to close more deals.


It is a digital file with your logo and colors: print it as often as you need!

Digital file: print it as often as you need!

How does the Homeowner Guide work?

This guide provides homeowners with the essential information they need to know about their roofing system.

It features visually stunning and professionally presented content, tailored to your brand.

Your customers will be amazed by the level of detail and expertise, leaving them eager to work with your company.

How do you use it?

This guide is an incredibly versatile resource that can be utilized both digitally and physically with homeowners.

If you prefer a digital format, the guide can be presented virtually or shared via email with potential clients who discover your services through ads or your website.

Alternatively, the physical copy is an excellent tool to have on hand during in-person meetings with homeowners.

Leaving a copy behind for the homeowner to review at their convenience can greatly enhance their overall sales experience.

Business 411
Business 411

The team behind this education resource

We've been in the roofing industry since 2015 and have helped train over 500 companies on their business plan, processes, and scalability.

Education is the key to building trust and improving customer satisfaction.

If you want your customers to be confident in their purchasing decisions, start using the Residential Roofing Guide for Homeowners today.

Branded to your company

The guide will be branded with your company logo and colors, so it looks like an internal document you created to educate homeowners.

It comes with custom infographics and illustrations to make roofing SIMPLE for homeowners.

Our Clients' Testimonials

Table of Contents

An overview of what's included in the Residential Roofing Guide for Homeowners

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The Benefits of a Strong Roofing System

— Safety & Protection

— Energy Efficiency

— Increased Property Value
— Long-lasting Durability

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Layers of a Roofing System

— Attic & Decking

— Underlayment

— Ice & Water Shield

— Start Shingle

— Shingles

— Flashing

— Ridges & Ventilation

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Inspection Points for their Roof

— Missing Shingles

— Leaks

— Sagging Roof Deck

— Mold

— Damages Flashing

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The Roofing Process

— Assessment

— Proposal

— Scheduling

— Build Day

— Quality Assurance

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The Benefits of Shingle Roofs

— Affordability

— Variety of Styles

— Durability

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The Biggest Roofing FAQs

— How do I know if I need a new roof?

— How much does a new roof cost?

— What's covered by home insurance?

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What to Expect When Getting a New Roof

— How to prep your property for a roofing project

Ready to ELEVATE your sales experience?

Get the Residential Roofing Guide for Homeowners now and start closing more deals.

More Testimonials

Here's what other roofing companies are saying:

Residential Roofing Guide for Homeowners

DIGITAL FILE – Branded with your Logo and colors

RETAIL $599 TODAY $399

  • The benefits of a strong roofing system;

  • Inspection points for their roof;

  • The roofing process;

  • The biggest roofing FAQs.

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Frequently Asked Questions

What is in the guide?

This guide includes everything your potential customers need to know about roofing. It will help you close more sales by making homeowners confident in their purchasing decisions.

— The benefits of a strong roofing system;

— Layers of a roofing system;

— Inspection points for their roof;

​— The roofing process;

— The benefits of shingle roofs;

— The biggest roofing FAQs;

— What to expect when getting a new roof.

Who is this guide for?

This guide is for any new or veteran member of your sales team to use in their presentations to WOW homeowners.

Can I print the guide?

If you have purchased the Digital Copy, you can print it using a local printing company. However, most companies choose to purchase Printed Copies from us. In that case, we’ll handle the printing and deliver the Printed Copies to you.

How long will it take to receive the digital copy of the guide?

If you have only purchased the Digital Copy, we will send the PDF file to your email address within 4-5 business days of receiving your company's logo to white-label the manual.

When will I receive my printed copies?

If you have chosen to add Printed Copies to your order, we will send you a digital copy for approval within 4-5 business days of receiving your company's logo.
Once approved, we will print the guides and send them to you.

Please note that this process can take about two to three weeks from the date of approval.

Why haven't I received my guide yet? 

If you purchased a Digital Copy, please make sure you have sent your company's logo to us. In most cases, delays in receiving the guide are caused by a lack of a logo.

If you purchased Printed Copies, please also ensure that you have approved the initial digital copy so we can proceed with printing.

If you have any further questions, please contact us at [email protected] or 844-424-9411

We would be happy to assist you.

Why is the guide priced as it is?

When you purchase this guide, you acquire a license that allows you to make and distribute as many copies as you wish to your team.

Can I make changes to the guide?

The Business 411 team cannot make any changes to guides. If you have a PDF editing tool you will be able to make adjustments and add pages.

Are there other roofing resources to help my business?

How can I get more information?

Please contact us at [email protected] or 844-424-9411.

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411

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