Exclusive 2-day class for roofing owners & sales leaders

Class details:

Implement the sales systems of $20M+ roofing companies to set up your sales department for success: sales processes and roles, KPIs, presentation structure, and more. This framework is proven to bring consistency to your retail and insurance sales team.

  • July 25-26, 2024

  • Location: Fort Lauderdale, FL

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Exclusive 2-day class for roofing owners & sales leaders

Maximize your sales team’s closing ratio

Over the last 8 years, the roofing industry has turned into a gold rush due to the private equity consolidation wave.

So how do smaller contractors compete against that? There's only one way: by operating at a much higher level.

The “411 Sales Systems” are a proven system to revolutionize your sales process and results, providing the foundation to develop your sales team.

This workshop will help you solve the following problems:

  • Wrong hiring – you'll learn how to identify a good candidate for your sales team and set role expectations.

  • Inconsistent sales training – you'll have a clear process to structure your sales team and help them master presentations.

  • Lack of sales management accountability – you'll be able to fine-tune your sales hierarchy, keep track of key performance indicators (KPIs), and set 30, 60, and 90-day goals.

Testimonial by Total Roof Services

Testimonial by Construction Unlimited

Testimonial by John's Roofing Siding and Windows

Testimonial by Bullard Roofing

Testimonial by Siding by Ruiz

Testimonial by the Roofing Brothers

Testimonial by Coastline Construction Services

Testimonial by HCR Roofing Specialists

Testimonial by KFR Roofing Solutions

Testimonial by Legacy Exteriors


This workshop is a partnership between Corey Combes and Business 411 to help you position your company as the authority, and close more deals.

Corey Combes

Corey has over 25 years of roofing sales expertise and will share his best sales practices into a repeatable sales strategy.

Elizabeth Calzadilla

Elizabeth, a roofing business consultant, brings innovation, education, and a commitment to service through her work with Business 411.

Eliminate "worry" from your sales training

A common industry misconception is that merely hiring a sales manager or additional sales staff will miraculously resolve all company issues.

However, without direction and a clear process, the new hire won't meet the company's expectations.

Whether they're selling roofing, siding, or interior remodeling, this framework will bring consistency to your sales team.

Bonus: the 411 Sales Systems Training Manual

Your training manual will be designed with your business' colors and logo and delivered during the workshop.

It features:

  • A process guide;

  • Checklists;

  • Team training tips;

  • Sales KPIs sheet;

  • And much more.



10:00 am - 5:00 pm

  • Introduction to our team, Corey & Liz;

  • Implement your vision with your team;

  • Sales team structure;

  • Leadership and management structure;

  • Compensation models;

  • Sales team training models;

  • Sales KPIs;

  • Sales team impact;

  • Your sales mission;

  • Open Q&A.


10:00 am - 5:00 pm

  • Sales process;

  • Intake scripts & roleplay;

  • Qualifying scripts & roleplay;

  • Estimating & proposal training;

  • Financing;

  • Sales presentation live demo;

  • Objection handling;

  • Closing contracts, documentation and paperwork;

  • Generate referrals;

  • Open Q&A.

Don't just take our word for it

See what other roofing companies are saying about us

Got any questions?

Use the calendar below to book a call with us

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411

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